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The leader in market and technology in on-demand business services, Salesforce.com has released the next generation’s on-demand channel management application, named Salesforce Partner Relationship Management (PRM) 2.0.

The Salesforce PRM 2.0 is one of the most successful products of Salesforce.com, which includes customers like Cognos, GFI Software and PGP Corporation. The application provides tools to increase channel growth and time to value through quick and easy management of portals and programs.

The company is focused on solidifying its position as the PRM solution provider among high technology industry. The application, Salesforce PRM 2.0 will reach new level of success with advanced partner account management, customized messaging and partner communications, and streamlined administration of partner users and portals. The company has also revealed quick start templates, which are given below:

1) Deal registration
2) Point-of-Sale (POS)
3) Market Development Fund (MDF)
4) Partner ramp-up.

There programmes are available from the Partner Relationship Management category on the AppExchange. Some features of the Salesforce PRM 2.0 is given below:

1) Spring ‘07: It delivers the Most Customizable Partner Experience

2) Partner Role Hierarchies: Now reporting hierarchies can be created within partner company records so that partner sales managers can gain better insight into the partner pipeline and organizational coverage.

3) Enhanced Partner Emails:
All partner communications can be branded and companies can create triggered emails to further increase partner engagement.

4) Joint Selling: Now users can create or modify opportunity product line items and allow partners to sell from price books that are tailored for individual partners.

5) Time-Based Workflow: The workflow functions can now trigger time-based actions and enable the scheduling of business processes through the Apex platform,

6) Winter ‘07: Complete Visibility Across Direct and Indirect Channels

7) Custom Channel Processes and Branding: It gives customers greater flexibility in tailoring channel business processes and increased branding of partner communications.

8) Channel Collaboration: With the release of Winter ‘07, Salesforce PRM customers are now able to share any AppExchange or Apex application, component or object with their partners, allowing greater channel collaboration on of vital business information like leads and contacts through a variety of portals and channels.

9) Enhanced Partner Management and Performance Reporting: This feature delivers unprecedented visibility into a customer’s sales pipeline for both direct and indirect channels. Additionally the process of

registering, on-boarding, activating, and servicing partners is fully automated and streamlined.

Image credit: KTZinc

Via: ManagingAutomation