Nothing is impossible for Microsoft. We are very well familiar with Google Analytics service. Now, Microsoft is also coming with its upcoming service, called Gatineau to directly compete with Google Analytics.
Based on DeepMatrix technology, Microsoft’s Gatineau would be firstly come in English. Gatineau is Microsoft’s Web analytics for Microsoft’s adCenter online ad platform. Microsoft’s Gatineau includes following features:
• Demographic segmentation
• An integrated view of marketing campaign effectiveness
• Integration of conversion value data
• New tools for viewing behavioral data
• Click and visitor tracking
• Marketing campaign reporting
• Paid and natural search analysis
With the Gatineau, Microsoft is especially targeting marketing customers by providing them better analysis tool to get better ROI. With the new suit of Microsoft Windows Live services and good combination of superior analytics tool, Microsoft has especially designed this analytics tool for advertisers.
Image: 10e20
