
Now Google is offering a tool named click fraud to advertisers. Arkansas judge is deciding to approve settlement against Google in click fraud case. Judge is expecting, whether to accept Google’s $90 million for settlement in click fraud case.
Google is trying to prohibit invalid clicks on Internet advertisement, which shows the number of people who are reading ads by mistake. Google announced that new AdWords feature would allow advertisers to view click fraud reports.
Advertisers have to pay for reports that are supposed to show all invalid clicks on specific account. The report will show all invalid clicks, which have been filtered out of AdWords’ system.
Google explains; how it will detect invalid clicks and allows advertisers to set a schedule for receive reports automatically. Users can also get these reports by manually.
Via: Tech Web
Google offers click fraud tool to advertisers
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